Zumba Fitness Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music, created by Grammy Award-winning producers, and contagious steps to form a "fitness-party" that is downright addictive. Since its inception in 2001, Zumba Fitness has grown to become the world’s largest – and most successful – dance-fitness program with more than 10 million people of all shapes, sizes and ages taking weekly Zumba classes in over 90,000 locations across more than 110 countries. Our Story Sometimes, great ideas are born from accidents. Penicillin, X-rays, Post-it Notes, even ice cream cones were all serendipitous "accidents." From these "happy accidents" came a world of good – innovations that changed things. In the mid-‘90s, no one could have predicted the success of the Zumba® program, not even Alberto "Beto" Perez, who created the Zumba program, after what many have called a true "happy accident." The Original "Fitness-Party" As a fitness instructor in his native Cali, Colombia, Beto’s life took an unexpected turn one fateful day in the mid-‘90s when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously, he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn’t stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born – the Zumba® Fitness-Party. | |
